NEWS– category –

Entry applications opened on April 6th at 3:00 PM (JST). The Executive Committee is currently reviewing entries in the order they were received. We kindly ask for your patience until the approval process is complete.

We are delighted to announce that a song by Yufu Terashima (寺嶋由芙), who is also a member of our Executive Committee, has been chosen as the official support song for this event! Many character names appear in the lyrics, so listening ...

The Background and Vision Behind the Event. ■ The Story Behind the "Grand Prix" During the "Local Mascot Boom" that began in 2008, characters from all over Japan actively participated in the "Yuru-chara (R) Grand Prix." In the inaugural ...

Moving beyond a simple popularity contest to becoming a driving force for regional growth!Announcing the "World Local Characters Grand Prix" — a new-era event evaluating the impact of mascot activities.Transforming daily grassroots effor...